iossi natural skin care

Projects in progress

 

The project titled: "Competitiveness increase and export activity development of IOSSI company" is implemented under the Operational Programme Intelligent Development, priority axis: 3 Support for innovation in enterprises, Measure: 3.3 Support for promotion and internationalisation of innovative enterprises, Sub-measure: 3.3.3 Support for SMEs in the promotion of product brands - Go to Brand.

Project implementation period: 02/11/2020 - 30/06/2022

Grant value: 247 265.00 PLN

Project description:

The subject of the project is the participation of Joanna Hołuj IOSSI company in the promotional activities of the PROGRAM PROMOTION OF THE COSMETICS INDUSTRY on selected EU and American markets.

The conducted research and analysis of world trends indicate that these markets have a huge potential for development - so they are suitable for the development of export of the company IOSSI. The activities planned within the project will be focused on gaining knowledge in the field of entering the American market with natural cosmetics, as well as strengthening the image of IOSSI on European markets.

The scope of the project includes the promotion of the brand through participation as an exhibitor in trade fairs on the cosmetics industry of international character in the EU ("Cosmoprof Bologna" 2021 and 2022 in Italy) and the prospective market ("COSMOPROF NORTH AMERICA - LAS VEGAS" 2021 in the USA).

As part of additional activities of the project it is also planned to purchase information and promotional activities of the project in all selected markets (purchase of printed promotional materials).

The main objective of the project is to develop exports of Joanna Hołuj IOSSI company by entering new international markets with its unique offer of natural cosmetics.

By promoting its own offer, the Applicant will also promote the Brand of Polish Economy, which will improve the recognition of Polish innovative solutions in the world.


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